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The onslaught of privacy regulations has impacted every industry and, while it seems that no industry can be flat footed – from auto manufacturers to ecommerce platforms – one in particular has had to remain especially nimble: the advertising technology (Adtech) industry.

 The Adtech industry has struggled with privacy regulations, including the CCPA, but it…

Companies have been challenged with respect to their cookie policies and their implementation due to the entry into force of the GDPR earlier than the proposed ePrivacy Regulation

 Given the delay in the adoption of an EU-wide regulation on e-privacy, national data protection authorities have taken the initiative in publishing guidelines on cookies requirements. The…

The public spoke and the California Attorney General (AG) listened.  Nearly four months after releasing initial proposed CCPA regulations, the California AG has issued a revised draft addressing many of the comments and concerns of both industry and privacy attorneys.  Although the structure and fundamental principles have not changed, the revisions will impact most CCPA …

On October 10, 2019, California Attorney General Xavier Becerra issued proposed regulations implementing and interpreting the California Consumer Privacy Act (CCPA). The draft regulations address privacy policies, consumer notices, practices for handling consumer requests, ways to verify consumer requests, requirements regarding minors, and rules governing nondiscrimination practices. The regulations are currently in draft form, with…

Another potentially groundbreaking California ballot initiative has been announced, just as companies began to digest and incorporate the amendments to the California Consumer Privacy Act (CCPA) into their compliance plans and learned the draft CCPA regulations will be issued by the California Attorney General in October. Last week, the primary advocate for and co-architect of the CCPA announced a new privacy initiative for California’s November 2020 ballot – the California Privacy Rights and Enforcement Act of 2020 (CPREA), which would revise and expand upon the CCPA.

The new law would:

  • Create new rights around the use of sensitive personal information including race, ethnicity, geolocation, health and financial information.
  • Provide enhanced protection for children’s privacy by requiring opt-in consent to collect data from individuals under 16 and tripling CCPA fines on children’s privacy violations.
  • Require transparency around automated decision-making and profiling regarding employment, housing, credit, and politics.
  • Establish a new authority, the California Privacy Protection Agency, to enhance enforcement of the law and provide guidance to consumers.
  • Require corporations to disclose whether and how they use personal information to influence elections.
  • Require that future amendments are limited to furthering the law.

Continue Reading A new California privacy initiative seeks to further bolster individual privacy rights