Tag Archives: Real Time Bidding

The 7-Step Ad Tech Guide – New guidance issued by industry bodies on programmatic advertising

The Data & Marketing Association and the Incorporated Society of British Advertisers have published a “Seven-Step Ad Tech Guide” (the Guide) to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising. RTB is an automated auction process that allows advertising space to be bought and sold on a per-impression basis. When … Continue Reading

ICO investigates adtech awareness through fact finding forum

The Information Commissioner’s Office (ICO) recently published a summary report of its fact finding forum on data protection issues arising from advertising technology (adtech). Adtech is a term commonly used to refer to all technologies, software and services used for delivering and targeting online advertisements. The ICO compiled responses from over 2,300 participants in an … Continue Reading
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