Privacy and Electronic Communications (EC Directive) (Amendment)

UK data protection authority, the Information Commissioner’s Office (ICO), has published new guidance, an accompanying checklist, and an at-a-glance guide to help organisations understand the rules governing direct marketing under the Data Protection Act 1988 (DPA), and the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 (PECR).

The ICO guidance attempts to clarify direct