The Centre for Data Ethics and Innovation (CDEI) is inviting submissions to help inform its review of online targeting and bias in algorithmic decision making.

Online targeting

Online targeting refers to providing individuals with relevant and engaging content, products, and services. Typically users experience targeting in the form of online advertising or personalised social media

The Information Commissioner’s Office (ICO) recently published a summary report of its fact finding forum on data protection issues arising from advertising technology (adtech). Adtech is a term commonly used to refer to all technologies, software and services used for delivering and targeting online advertisements.

The ICO compiled responses from over 2,300 participants in an online survey, and conducted fieldwork with more than a hundred stakeholders (publishers, advertisers, start-ups, adtech firms, lawyers and citizens). The ICO highlighted three key challenges of adtech: (i) transparency, (ii) lawful basis and (iii) security.

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