Online Behavioural Advertising

On 10 January, the EU Commission proposed a new Regulation on Privacy and Electronic Communications (“proposed Regulation”) to replace Directive 2002/58 (known as the “ePrivacy Directive”).

The proposed Regulation

The proposed Regulation aims to align the rules that apply to electronic communications services with the forthcoming General Data Protection Regulation (GDPR).
Continue Reading EU Commission publishes its proposals for new e-Privacy Regulation

This post was written by Cynthia O’Donoghue.

The UK Committee of Advertising Practise (CAP), which writes and maintains the UK Advertising Codes, has introduced new rules for organisations conducting online behavioural advertising (OBA), to provide greater transparency and choice to consumers. The new rules will be incorporated into the UK Code of Non-broadcast Advertising,