Tag Archives: Interactive Advertising Bureau (IAB)

IAB issues CCPA compliance framework for public comment

Given the vast challenges California’s sweeping new privacy law, the California Consumer Privacy Act (CCPA), poses for digital marketing, the Interactive Advertising Bureau (IAB) released for public comment a draft of its proposed Compliance Framework for Publishers & Technology Companies (the Framework) on October 22. “Selling” and CCPA challenges for digital. Those who have been … Continue Reading

IAB Future of the Cookie Working Group Publishes White Paper on Privacy and Tracking In a Post-Cookie World

The ‘Future of the Cookie Working Group’, established by the International Advertising Bureau (IAB) in 2012, has published a white paper titled ‘Privacy and Tracking in a Post-Cookie World’, which addresses the limitations of the traditional cookie. The Future of the Cookie Working Group takes issue with the fact that the cookie often forms the … Continue Reading
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