Tag Archives: Influencer

Get your Update on IT & Data Protection Law in our Newsletter (Summer 2020 Edition)

The Summer 2020 Edition of the quarterly IT & Data Protection Newsletter by Reed Smith Germany has just been released: English version German version In this edition we cover the following topics: Access rights vs. data backup Cookie update: Planet49 and cookie walls Double opt-in required under GDPR Update on influencer advertisement German Supreme Court: … Continue Reading

#Ad #Germany – Update for influencers

On February 13, 2020, the German Federal Ministry of Justice and Consumer Protection (BMJV) published a proposal to soften the regulatory requirements for influencers for labeling their posts as advertising (Proposal). Under the Proposal, statements posted on social media about products for which no consideration was given – either in the form of monetary compensation or other … Continue Reading

German State Media Authorities issue new guidance paper on marking adverts on social media

Recently, the German media regulators, the State Media Authorities (Landesmedienanstalten), issued a joint guidance paper on marking adverts on social media, which is available in German language here (Leitfaden der Medienanstalten, Werbekennzeichnung bei Social Media-Angeboten; “Guidance Paper”). The Guidance Paper replaces the State Media Authorities’ earlier FAQs. It is intended to help organisations and individuals … Continue Reading

Get your update on IT & Privacy Law

The Fall 2017 Edition of the quarterly IT & Privacy Newsletter by Reed Smith Germany has just been released. We cover the regulation on cross-border portability of online content services and new case law on employee monitoring, marketing consent, influencer advertising, choice of law and venue clauses in T&Cs, and platform provider liability. You can … Continue Reading
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