In preparation for European Data Protection Day on 28 January, the ICO commissioned a survey on attitudes towards data protection. The YouGov poll revealed growing public concern over data privacy and security.

Of more than 2000 respondents questioned:

• 95% considered it “very or fairly important” that companies were clear from the outset about how their personal data would be used
• 94% said it was “very or fairly important” for their personal data not to be shared with third parties
• 20% would definitely stop using the services of a company that had incurred a data security breach, and 57% would consider stopping the services of such company

Continue Reading Happy Data Protection Day! ICO and Senate Committee’s spotlight on data protection