The International Chamber of Commerce (ICC) has revised its code of conduct for advertising and marketing (the ICC code) to keep up with the “rapid evolution of technology and technologically-enhanced marketing communications and techniques”.

The revised ICC code considers emerging digital marketing and advertising practices, in order to set a “gold standard for modern rule-making in our digital world”.

The ICC code

The ICC code is a framework for self-regulation, which applies across the global advertising and marketing industry.

The basic principle of the ICC code is that all marketing communication should be “legal, honest, decent and truthful”. Other key principles include respecting human dignity, being transparent, fair competition, social responsibility, making the marketer’s identity apparent, and taking special care where communications are directed at children and teenagers under 18.

What’s new?

Continue Reading ICC updates marketing and advertising code to account for the digital world