Facial Recognition

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Many online platforms are using verification tools to address the broader concern of trustworthiness and credibility on the Internet. With a general move toward a “verified internet,” these online platforms are looking at new verification measures, including facial recognition and other biometric technology. The online adult video platform Pornhub announced last week that it will be introducing biometric technology to verify users who upload videos. In a statement, Pornhub explained that verification will be done by Yoti, a digital identity verification company, “by providing a current photo and government-approved identification document.”

Yoti advertises that it is a “privacy driven” verification solution. The company is a conduit between consumers and the platform owners, like Pornhub. Essentially, a consumer will provide Yoti with their biometric identifier, such as a video or voice recording, plus their government identification. Yoti will then verify that data for the platform owner, such as Pornhub. Pornhub will not see that information, but will rely on the verification to allow the consumer to access their site.
Continue Reading Use of biometric technology is latest trend toward a verified internet

The use of facial recognition and other biometric technologies by businesses, retailers, and landlords continues to grow and has found a new application in response to the COVID-19 pandemic. Proper implementation and management of these technologies can help increase security and limit physical contact. Real estate management firms and various businesses may be able…

The amount of data collected worldwide is rapidly proliferating, and one international organization wants to make sure it’s clear how to protect what is arguably the most sensitive category of that data: biometrics.

The Biometrics Institute, which has branches in London and Sydney, released new revisions to its Biometrics Privacy Guidelines to its members on February 2, providing recommendations on smart and respectful collection of data, including retina and iris scans, fingerprints, voice prints, and face geometry.  With principles targeting informed consent, purpose, proportionality, and respect for client privacy, the Guidelines offer best practices to organizations looking to safeguard customer information while staying on the right side of regulators.  Few laws have been enacted in the United States specifically addressing biometric data, with Texas and Illinois being the outliers; but with increasing numbers of data breaches and consumer privacy actions regularly being brought under generic unfair and deceptive practices laws, principles such as these can help businesses be prepared in advance.
Continue Reading New Guidelines on Collecting Biometric Data Help Businesses Stay Ahead of the Game

This post was written by Cynthia O’Donoghue.

In the midst of a rapid increase in the availability and accuracy of facial recognition technology in recent years, the Article 29 Working Party adopted in March this year Opinion 02/2012, highlighting the data protection considerations on the use of facial recognition technology in services such as…