Directive 2002/58/EC (the ePrivacy Directive)

This post was also written by Nick Tyler.

On June 22, 2010, the influential Article 29 Working Party (“Working Party”), consisting of all the European Union’s national data privacy regulators, adopted Opinion 2/2010 on online behavioural advertising (the “Opinion”).

In what is being widely viewed as a significant challenge to the future of digital advertising,