Tag Archives: digital marketing

IAB issues CCPA compliance framework for public comment

Given the vast challenges California’s sweeping new privacy law, the California Consumer Privacy Act (CCPA), poses for digital marketing, the Interactive Advertising Bureau (IAB) released for public comment a draft of its proposed Compliance Framework for Publishers & Technology Companies (the Framework) on October 22. “Selling” and CCPA challenges for digital. Those who have been … Continue Reading

ICC updates marketing and advertising code to account for the digital world

The International Chamber of Commerce (ICC) has revised its code of conduct for advertising and marketing (the ICC code) to keep up with the “rapid evolution of technology and technologically-enhanced marketing communications and techniques”. The revised ICC code considers emerging digital marketing and advertising practices, in order to set a “gold standard for modern rule-making … Continue Reading
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