On March 10, 2020, Vermont Attorney General T.J. Donovan initiated an enforcement action based on Vermont’s new data broker law against Clearview AI, Inc.

Vermont’s data broker law, which became effective January 1, 2019, governs data brokers, which it defines as companies that collect and sell or license to third parties the personal information of a consumer with whom the business does not have a direct relationship. The law requires that data brokers (a) annually register with the Vermont Secretary of State, including completing certain necessary disclosures, and (b) maintain minimum data security standards. The law also prohibits any businesses or individuals – not just data brokers – from acquiring brokered personal information through fraudulent means or for the purpose of stalking, harassment, discrimination, or fraud.

According to the complaint, Clearview, which only registered as a Vermont data broker in January 2020 shortly before the publication of a New York Times article discussing many of the issues outlined in the complaint, uses “screen scraping” to amass a database of three billion photographs. Clearview then combines those photographs with facial recognition technology to create a commercial service that allows a customer to upload a photograph and “instantly identify the individual through facial recognition matching.” While Clearview claims the technology exists to help law enforcement, the complaint alleges that Clearview has also provided its app to for-profit entities, investors, and foreign governments.Continue Reading Vermont Attorney General brings first data broker enforcement action