On October 5, 2021, California Governor Gavin Newsom signed into law amendments to the California Consumer Privacy Act (CCPA) via Assembly Bill 694. Businesses are eagerly awaiting clarification on many aspects of the CCPA and the California Privacy Rights Act (CPRA) (the CPRA is set to go into effect on January 1, 2023, with a
CPRA
California privacy update: New state enforcement agency leadership discuss extending CPRA rulemaking deadline and doubling the number of current CCPA regulations
California’s new enforcement agency, the Consumer Privacy Protection Agency (CPPA), recently held a meeting of its Board of Directors (Board), where they discussed the possible need to extend the July 1, 2022 CPRA rulemaking deadline and estimated that the updated privacy law, which takes effect in 2023, may require doubling the existing body of CCPA regulations. Key rulemaking topics discussed at the board meeting included rules covering new topics such as rules related to automated decision-making and the CPRA’s new data protection assessment and auditing requirements.
CPPA executive director and staff to be appointed
With a little over nine months until the CPRA regulations are supposed to be finalized, the CPPA is still working on making key staff and leadership appointments. The Board recently held an all-day closed session to review and discuss the applications for the executive director post, indicating it may be close to making a decision on that leadership post. In the preceding open session, members discussed the Chief Privacy Auditor role and the requirements for that new position. As for staff, the Board noted that the Attorney General’s (AG) office already has 10 people dedicated to CCPA-related work and discussed hiring five retired state employees that are attorneys for part-time positions.
Extension of the July 1, 2022 rules deadline
With the CPRA rulemaking deadline looming on July 1, 2022, Board members expressed concern about the CPPA’s ability to draft, revise, and finalize a large number of new rules in the time that remains. Based on this concern, the Board discussed asking the legislature for an extension, enacting temporary “emergency” regulations, or adding grace periods for compliance with the new rules. Emergency rules would allow the CPPA to introduce new rules on an expedited basis while extending the final rulemaking beyond the July 1, 2022 deadline.
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Six advertising law trends and what brands should watch out for in in 2021
In a Law360 article published last week, the top six media and advertising trends expected in 2021 are discussed. It is no surprise that data privacy and protection issues will likely continue to be a major focus for those operating in the media and advertising sectors. Two major themes identified include the potential for increased…
CPRA: The next frontier in (California) privacy
Before the dust has even settled on many California Consumer Privacy Act (CCPA) compliance projects, California voters have welcomed the future of privacy by overwhelmingly approving Proposition 24: The California Privacy Rights Act (CPRA). Building off of the CCPA framework, the CPRA expands the rights of California consumers, adds new responsibilities for both business and service providers, and creates a new state agency, the California Privacy Protection Agency (the Agency), to take over enforcement from the state Attorney General. Here are the notable changes:
First, every business will be happy to know that the B2B and employee information sunsets have been extended until January 1, 2023 (after being extended by another year until 2022 by the legislature).
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