On 18 August, the Direct Marketing Association (‘DMA’) issued its new Privacy Code of Practice (‘Code’) to address customer concerns about data privacy. The Code is a result of an 18-month consultation with the Information Commissioner’s Office, the Department for Culture, Media & Sport and Ofcom.
The Code focuses on five key principles:
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The Article 29 Working Party has again told two online advertising groups, the Interactive Advertising Bureau (“IAB”) and the European Advertising Standards Alliance (“EASA”), that their proposed code of conduct for data tracking was still unsuitable as it failed to satisfy the requirements of EU privacy laws, and suggested adoption of the standards unveiled…
