This post was also written by Joshua B. Marker.
A proposed amendment to California’s “Shine the Light” law seeks to require companies to disclose more detailed information about their data-sharing practices, while giving consumers the ability to bring class action lawsuits under the legislation.
Presently, Shine the Light requires companies doing business with…
This post was also written by Joshua B. Marker and Timothy Nagle.
With the start of the new year, California has continued its push to take a leadership role in the realm of mobile privacy. The attorney general’s office recently released a mobile privacy best practices document, “Privacy On The Go: Recommendations For The…
This post was written by Joshua Marker.
Catalog and retail marketing in California just got a little bit trickier. No longer can retailers require that a customer provide a ZIP code to complete a credit card transaction, and this may impede the ability of many retailers to generate in-store marketing leads. On February 10, 2011, the California Supreme Court held that the Song-Beverly Credit Card Act (“the Act”) covers key components of an individual’s address as ‘personal identification information’ in a credit card transaction.
In that case, Pineda v. Williams-Sonoma Stores, Inc., No. S178241, Williams-Sonoma’s practice of collecting individual’s ZIP codes when completing a credit card transaction was at issue. Williams-Sonoma collected these ZIP codes for credit card verification purposes and developed a retail marketing lead list from its in-store transactions. The California Supreme Court found that this practice violated Section 1747.08(a)(2) of the Act, as ZIP codes are ‘personal identification information’ covered by the Act, and the collection of that information was thus prohibited.Continue Reading California Reins in Retail Marketing
