In 2007, Google bought online ad network DoubleClick, which uses cookies to collect and store data about Google users from their browsing history, to best place clients’ ads. This past June, Google revised its privacy policy to state that users’ activities on other sites tracked by DoubleClick “may be associated with [their] personal information.” This
behavioral advertising
Class Action Filed Against Indianapolis Colts over App
By Sulina D. Gabale & Jason Gordon on
This month, the Indianapolis Colts, app developer Yinzcam, Inc., and ultrasonic technology provider Lisnr, Inc., were hit with a federal class action lawsuit in Pennsylvania for violating the Electronic Communications Privacy Act by allegedly allowing the Colts fan app to listen in on users’ personal phone conversations, and use that information for advertising purposes without …
Brazilian Data Protection Authority fines Internet Provider $1.59m
By Cynthia O’Donoghue & Kate Brimsted on
In July, the Brazilian Department of Consumer Protection and Defence (‘DPDC’) fined the telecom provider Oi 3.5 million reals ($1.59 million) for recording and selling its subscriber browser data in a case based on Brazilian consumer law dating back to 1990.
The DPDC investigated allegations that Oi had entered into an agreement with British online…
AdChoices Self-Regulatory Icon – Now in Mobile
This post was also written by Amy S. Mushahwar and Frederick Lah.
On August 21, Jumptap and Evidon announced a partnership to create and implement the AdChoices icon in mobile web and mobile app advertisements. Evidon, one of the earliest providers of privacy solutions that comply with the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for…
Article 29 Working Party Opinion 2/2010 on Online Behavioural Advertising: Who Wants Cookies?
By Cynthia O’Donoghue on
This post was also written by Nick Tyler.
On June 22, 2010, the influential Article 29 Working Party (“Working Party”), consisting of all the European Union’s national data privacy regulators, adopted Opinion 2/2010 on online behavioural advertising (the “Opinion”).
In what is being widely viewed as a significant challenge to the future of digital advertising,…