Despite intensive lobbying from industry groups, multiple amendments before its effective date, and extensive proposed regulations from the California attorney general, the California Consumer Privacy Act (CCPA) went into effect earlier this month with still many questions left unanswered:
- What compromises will be made regarding employee and business-to-business data?
- Will there be further insight into loyalty programs?
- Does the use of third-party cookies constitute a sale?
- What is the extent of the health care and research exemptions?