Tag Archives: advertising

Legally blown: Reese Witherspoon and her fashion line face breach of contract and privacy class action over ‘free dress’ giveaway

Hollywood movie star Reese Witherspoon and her clothing line, Draper James, LLC, have found themselves the subjects of a public relations debacle, and now, a class action after running a promotion for teachers gone horribly wrong. In April, Draper James ran an Instagram promotion to recognize and thank teachers for their work during the COVID-19 … Continue Reading

Important signals for national advertisers concerning FTC priorities and enforcement trends

In April, the Federal Trade Commission settled charges against Progressive Leasing, a company that markets virtual rent-to-own payment plans to retail stores nationwide. Unlike traditional rent-to-own companies, Progressive does not operate its own brick-and-mortar stores. Instead, Progressive markets its rent-to-own payment plans to consumers who shop at certain retail stores or websites, primarily those in … Continue Reading

Bipartisan proposals, FTC review signal likely changes to COPPA

With newly proposed legislation, the House has joined the Senate in introducing bipartisan legislation making changes to the Children’s Online Privacy Protection Act (COPPA). This pending legislation, when combined with the Federal Trade Commission’s (FTC) ongoing COPPA review and workshop, foreshadows expanded COPPA protections, especially for teenagers between 13 and 15 years of age. In … Continue Reading

ICC updates marketing and advertising code to account for the digital world

The International Chamber of Commerce (ICC) has revised its code of conduct for advertising and marketing (the ICC code) to keep up with the “rapid evolution of technology and technologically-enhanced marketing communications and techniques”. The revised ICC code considers emerging digital marketing and advertising practices, in order to set a “gold standard for modern rule-making … Continue Reading

Advertising Law 2016: Top 5 Trending Topics

Jason Gordon and Michael Strauss penned an article for Law360 about the top five trends that dominated advertising law in 2016.  The article discusses core advertising industry issues such as media transparency, SAG-AFTRA, Federal Trade Commission enforcement efforts, and the gamification of mobile apps. To find out more, click here.… Continue Reading

Compliance Warning Issued by BBB Accountability Program on Data Collection for Online Behavioural Advertising

This post was also written by Frederick Lah. The Online Interest-Based Advertising Accountability Program Council issued its first ever compliance warning about the omission of notices of data collection for online behavioral advertising, which are required under the Self-Regulatory Principles for Online Behavioral Advertising.  Enforcement actions against first parties failing to provide such notice has been delayed … Continue Reading

Does SB 568, California’s New ‘Eraser Button’ law, apply to you?

This post was also written by Joshua B. Marker and Paul Cho. One of the bills we have been following since May has recently cleared the governor’s desk and been signed into law. SB 568, now popularly known as the “Eraser Button” law, adds two significant, privacy-related requirements for operators of websites, online services, and mobile apps … Continue Reading

Advertising Industry Group Enters the Mobile Privacy Arena

This post was written by Joshua B. Marker. The Digital Advertising Alliance released its self-regulatory principles for advertising in the mobile environment yesterday. While the guidance is ostensibly focused on advertising, it incorporates many important privacy principles regarding the collection, use, and sharing of data through mobile applications, and should be reviewed by any company … Continue Reading
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