Tag Archives: advertising

ICC updates marketing and advertising code to account for the digital world

The International Chamber of Commerce (ICC) has revised its code of conduct for advertising and marketing (the ICC code) to keep up with the “rapid evolution of technology and technologically-enhanced marketing communications and techniques”. The revised ICC code considers emerging digital marketing and advertising practices, in order to set a “gold standard for modern rule-making … Continue Reading

Advertising Law 2016: Top 5 Trending Topics

Jason Gordon and Michael Strauss penned an article for Law360 about the top five trends that dominated advertising law in 2016.  The article discusses core advertising industry issues such as media transparency, SAG-AFTRA, Federal Trade Commission enforcement efforts, and the gamification of mobile apps. To find out more, click here.… Continue Reading

Compliance Warning Issued by BBB Accountability Program on Data Collection for Online Behavioural Advertising

This post was also written by Frederick Lah. The Online Interest-Based Advertising Accountability Program Council issued its first ever compliance warning about the omission of notices of data collection for online behavioral advertising, which are required under the Self-Regulatory Principles for Online Behavioral Advertising.  Enforcement actions against first parties failing to provide such notice has been delayed … Continue Reading

Does SB 568, California’s New ‘Eraser Button’ law, apply to you?

This post was also written by Joshua B. Marker and Paul Cho. One of the bills we have been following since May has recently cleared the governor’s desk and been signed into law. SB 568, now popularly known as the “Eraser Button” law, adds two significant, privacy-related requirements for operators of websites, online services, and mobile apps … Continue Reading

Advertising Industry Group Enters the Mobile Privacy Arena

This post was written by Joshua B. Marker. The Digital Advertising Alliance released its self-regulatory principles for advertising in the mobile environment yesterday. While the guidance is ostensibly focused on advertising, it incorporates many important privacy principles regarding the collection, use, and sharing of data through mobile applications, and should be reviewed by any company … Continue Reading
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