The onslaught of privacy regulations has impacted every industry and, while it seems that no industry can be flat footed – from auto manufacturers to ecommerce platforms – one in particular has had to remain especially nimble: the advertising technology (Adtech) industry.
The Adtech industry has struggled with privacy regulations, including the CCPA, but it…
With the California Consumer Privacy Act (CCPA) coming into effect on January 1 and the announcement on 14 January from Google that it will be phasing out third party cookies within the next two years, it seems that 2020 will be a significant year for the adtech industry as industry players react with solutions and…
The Competition and Markets Authority (CMA) has recently published an invitation to take part in its market study into online platforms and the digital advertising market in the UK.
This market study has not come out of the blue. The ICO recently published a report on adtech in which the ICO concluded that many actors…
The Information Commissioner’s Office (ICO) recently published a summary report of its fact finding forum on data protection issues arising from advertising technology (adtech). Adtech is a term commonly used to refer to all technologies, software and services used for delivering and targeting online advertisements.
The ICO compiled responses from over 2,300 participants in an online survey, and conducted fieldwork with more than a hundred stakeholders (publishers, advertisers, start-ups, adtech firms, lawyers and citizens). The ICO highlighted three key challenges of adtech: (i) transparency, (ii) lawful basis and (iii) security.…
Continue Reading ICO investigates adtech awareness through fact finding forum
