Tag Archives: ad tech

The 7-Step Ad Tech Guide – New guidance issued by industry bodies on programmatic advertising

The Data & Marketing Association and the Incorporated Society of British Advertisers have published a “Seven-Step Ad Tech Guide” (the Guide) to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising. RTB is an automated auction process that allows advertising space to be bought and sold on a per-impression basis. When … Continue Reading

Your next steps following the ICO update on real-time bidding and adtech

On June 20, 2019 the Information Commissioner’s Office (ICO) published an Update Report on real-time bidding (RTB). Following the recent GDPR one-year anniversary of implementation, the ICO has made adtech a focus for the upcoming year. Although RTB has not been made obsolete, the report denotes all current RTB practices as non-compliant with the GDPR, … Continue Reading

UK regulator to focus on ad-tech

On 6 March 2019, the Information Commissioner’s Office (ICO) will host a fact-finding forum in central London. The aim of this forum is to facilitate a dialogue between ad-tech stakeholders. The ICO wants to understand the complexities of ad-tech practices. Why ad-tech? ‘Ad-tech’ is the product of technology’s transformation of the advertising industry. It uses … Continue Reading

Spotlight shone on online advertising as complaints are filed with EU supervisory authorities

On 12 September 2018, complaints were filed with the UK Information Commissioner’s Office and the Irish Data Protection Commissioner regarding the “wide scale and systemic breaches of the data protection regime” by Google and others in the online advertising industry (the Complaints). The Complaints The Complaints were submitted by Brave, an ad blocking web browser, … Continue Reading
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