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A trio of consumer data privacy bills modeled after Europe’s General Data Protection Regulation (GDPR) has been introduced in the Wisconsin State Assembly. The three bills, collectively dubbed the Wisconsin Data Privacy Act (WDPA), were sponsored by Republican State Representative Shannon Zimmerman, who is seeking to make Wisconsin “the most consumer-friendly state in our nation on data privacy.” Collectively, Assembly Bills 870, 871, and 872 seek to grant Wisconsin residents a host of rights related to companies’ collection and processing of their personal data and would impose a number of related regulatory obligations on companies that process personal data.

Consumer rights

  • A right to request information about what personal data a company has processed;
  • A requirement that companies obtain opt-in consent before collecting or making any use of the consumer’s personal data;
  • A right to request that a company stop any processing of the consumer’s personal data and give notice to cease processing personal data to every entity the company has shared the consumer’s data with (unless this is impossible or involves unreasonable efforts); and
  • A right to request deletion of the consumer’s personal data.


Continue Reading Wisconsin representative proposes “groundbreaking” data privacy law modeled after GDPR, including statutory penalties up to $20 million or 4 percent of total annual revenue