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The COVID-19 pandemic has hit the brand ambassador and influencer industry in different ways. Social media engagement is up. Screen times have increased. Advertising campaigns of brand ambassadors for organizations and influencers might have been adjusted. Self-quarantining audiences have different demands. With the strong trust from their followers, influencers on social media channels such as

They are the stars of the young generation, brand ambassadors for organizations and leaders on social media: influencers. With their strong presence on social media channels such as Facebook, Instagram or Twitter, influencers have a power that pays off. Thousands of users follow the day-to-day posts of their role models. Influencers are becoming increasingly important

In today’s digital age, brands are increasingly utilising the platforms of celebrities, vloggers, bloggers and other social media personalities (Influencers) to reach their target audiences and boost sales. Social media platforms are now coming under scrutiny for their unregulated space. To assist influencers and brands to comply with the law, the Competition and Markets Authority