On March 8th, the Children’s Advertising Review Unit (“CARU”), a FTC-approved safe harbor organization that monitors compliance with the Children’s Online Privacy Protection Act (“COPPA”), announced it had found TickTalkTickTalk––a children’s smart watchmaker and one of CARU’s member organizations—in violation of COPPA and CARU’s privacy guidelines.
COPPA safe harbors, like CARU, publish an approved set of guidelines that guarantee at least the same level of protection guaranteed under COPPA. Safe harbors are responsible for monitoring and assessing member organizations’ compliance and issuing disciplinary action for non-compliance. This action comes on the heels of a January letter from two members of Congress to all of the COPPA safe harbor administrators inquiring about the transparency and adequacy of the disciplinary process. This post has detailed background on that inquiry.
- Children’s privacy is currently a focal point of privacy enforcement. President Biden called on Congress to ban targeted advertising directed towards children in his State of the Union. With COPPA safe harbors are already under Congress’ magnifying glass, expect to see more disciplinary action from these self-regulatory groups moving forward.