The COVID-19 pandemic has hit the brand ambassador and influencer industry in different ways. Social media engagement is up. Screen times have increased. Advertising campaigns of brand ambassadors for organizations and influencers might have been adjusted. Self-quarantining audiences have different demands. With the strong trust from their followers, influencers on social media channels such as Facebook, Instagram or Twitter still have a power that pays off.
Our recent client alert gives an updated overview of the legal framework that applies to influencers when posting content with promotional character in Germany, the United Kingdom and the United States.