This post was also written by Joshua B. Marker and Timothy Nagle.
With the start of the new year, California has continued its push to take a leadership role in the realm of mobile privacy. The attorney general’s office recently released a mobile privacy best practices document, “Privacy On The Go: Recommendations For The Mobile Ecosystem,” designed to help all actors in the mobile environment understand and incorporate privacy principles from the outset. As with last year’s agreement with the application platform companies, this document aims to increase privacy compliance through voluntary participation. This is in contrast to the enforcement action, which we previously wrote about, filed by the attorney general against Delta Airlines last month.
The report has recommendations for all participants in the mobile ecosystem, including the application platform providers, advertising networks, operating system developers, and mobile carriers. But its main focus is on application developers, those individuals or companies who are actually developing the applications with which consumers interact directly.
California’s best practices document provides much more information, and is a quick but useful read for any company that has, or will have, a consumer-facing mobile application. At the very least, it will provide you with the right questions to ask to ensure mobile privacy compliance in California.