This post was also written by Frederick Lah.
In early June, New Jersey Attorney General Jeffrey Chiesa and the New Jersey Division of Consumer Affairs brought a complaint against California-based mobile app developer 24×7 Digital LLC for alleged violations of the Children’s Online Privacy Protection Act (“COPPA”). The state alleged that 24×7 Digital, through its “TeachMe” Apps, was collecting the names and unique device identifiers (“UDIDs”) of children and transmitting them to a third party, without the COPPA-required notice or parental consent.
Just three weeks later, the two sides have settled. As part of the settlement, 24×7 Digital represented that it will destroy all of the information collected in violation of COPPA and that it has stopped collecting such information. The developer also agreed to comply with monitoring and reporting requirements. No money appears to be a part of the settlement. The attorney general hailed the settlement as a “clear victory for children’s privacy in the age of mobile devices and the easy transfer of personal information.”
According to a press release, this lawsuit was the first filed as a result of the state’s ongoing initiative against Internet privacy and acts of cyberfraud. The state hinted that more suits may be on the way, saying that the Division is continuing to investigate other mobile applications and their possible unlawful sharing of personal information.
Notable is the speed with which this lawsuit was settled, as well as the absence of any money attached to this order. Cooperation and quick action may have paid off for 24×7 Digital.