This post was written by John L. Hines, Jr.

On December 20, 2012, Reed Smith welcomed the founder and CEO of to discuss online reputation management. Mr. Fertik, who speaks regularly in the popular media, explained the particular reputational challenges presented by the online environment, how to take advantage of social media to control your reputation and how innovative software solutions are being used to help victims of harmful speech in situations where legal solutions may be impractical. The full presentation, which reviews the factors that make up an online reputation and how it is distinguished from your “brand”, how to manage your online reputation: legal and technical tools, how to mitigate online reputation risk for yourself and your clients and ethical considerations can be found HERE.