After months of deliberations, Senators McCain and Kerry introduced a comprehensive privacy bill entitled, the Commercial Privacy Bill of Rights Act of 2011 (the Act). Released in a press conference held by McCain and Kerry yesterday, the bill establishes a baseline framework for the privacy, security and management of personal information.

We have provided a summary of the bill’s definitions and key provisions (which contemplates five FTC rulemakings), all of which might change once the bill is debated within the Senate. To learn more, please see our recent client alert.