On 21 March 2019, Advocate General Maciej Szpunar (“AG”) delivered an opinion on cookie consent, information obligations regarding cookies and consent bundling (Case C-673/17, Planet49 GmbH v. Bundesverband der Verbraucherzentralen und Verbraucherverbände – Verbraucherzentrale Bundesverband e.V.). In the case at issue, users entering into a promotional lottery were confronted with two checkboxes:
- A checkbox obtaining consent for marketing emails that was not pre-ticked, but was mandatory to tick in order to participate in the lottery (“Marketing Checkbox”)
- A pre-ticked checkbox obtaining consent to cookies, which users could opt out of at any time (“Cookie Checkbox”)
Article 4(11) of the General Data Protection Regulation (“GDPR”) defines consent as any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.