On 10 July 2018, the Council of the European Union has published a draft of revisions to the proposed ePrivacy Regulation (ePR). The ePR is likely to come into force in 2019.
The ePR will repeal and replace the Privacy and Electronic Communications Directive 2002/58/EC. The ePR will align Europe’s ePrivacy regime more closely with privacy regime set out in the General Data Protection Regulation (GDPR). The GDPR took effect on 25 May 2018.
The ePR focuses on the confidentiality of users’ electronic communications. It will also regulate activities such as:
- direct marketing,
- website audience measurement,
- the transmission of communications across devices and browsers, and
- cookies set on users’ machines.
According to ePR Recital 2, it intends to “particularise and complement” the provisions for personal data laid down by the GDPR by “translating its principles into specific rules”.